Brand identity for a music label Basanta

A sounding brand, an exciting brand, an inspiring brand. That's how we got the Basanta case. We are very proud of this work and the people who inspired us. Their music fills the city, their events captivate thousands of people. Basanta is about quality sound, incredible locations and people. This is exactly what we wanted to convey in branding.

Basanta music
Electronic music born in Kharkiv
Music, of course, has no boundaries. But for us it was a revelation that Kharkiv has its own music label.
And this is a team that not only writes music, but also trains DJs, holds powerful events and simply creates a positive vibe. The guys came to us at the stage of creating the concept. And we were lucky to plant and grow this seed together.
This is how Basanta grew up. Basanta is Sanskrit spring.
Music fills with meanings, opens up new feelings, gives emotions.
Creates a new world, just like spring itself.
Our tasks were:
• immerse yourself in the world of electronic music and understand its intricacies so that the brand is accepted by the professional music community;
• show the correct night life and oppose the stereotype that all night events are sex, drugs, dark techno;
• to unite a label, a recording studio, a DJ school and large-scale events under one brand;
• do not overdo it with parties (but now Stark has his favorite DJs and we know who is who in the electronic world).
We think that The Garden parties have been heard far beyond the borders of Kharkiv.

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